Creating Email Newsletters How Much Should I Give Away As Free Information?
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By Mike Gates
Internet marketers use various methods to build the listing of their customers. One such way is offering free Newsletters to the customers. The question now raised here is how many email newsletters should be offered free? The reply may be anything like this “always”, “for a certain period” or “not necessary”. Email Newsletters are offered by the marketers in order to build the listing of the customers. But, to know the correct answer you should read the following lines.
Q: I am receiving continuous marketing mails from a specific marketer, but he never offers any newsletters free. Is the marketer doing the right one?
Yes, it is true that numerous marketing gurus do like this. Even I have come across such marketers, but I immediately unsubscribed when I was not offered any free newsletter. If you ask for any proof for this incident then here is the one. I myself have followed many marketers who simply send sales pitches without any free newsletters. But, now most of their customers in their list have unsubscribed. This proves that this technique did not work in favor of the marketer. So, what we understand from the above lines is offering free newsletters are necessary.
Q: Is it true that, I must offer something free to sell my product or offer my service?
Definitely, if you want to sell your product you should create content with 80% of information and 20% of sales information. You can send two emails one for free content and one for promoting your product. You can also add the valuable content and promote your product in a single mail.
Q: Can I offer some of the products that are not in good condition to my customers as freebie? Will this help to promote my product?
Let me give answer for your query with similar example. Imagine you are going to a supermarket to purchase something where you are offered with brands of chocolates that have arrived in the market recently. One sample was very tasty and of high quality and the other was not good. Which brand you choose to buy? Definitely, the chocolate that was good to taste. So, by offering a damaged or inferior product free you will not be able to promote your product. Your clients definitely look for quality products even if it is slightly expensive.
Q: How much should I offer free?
You cannot go on offering freebie continuously. There is limit for everything. If you go on giving unlimited free things, then your customers may think that it is not necessary for them to purchase anything from you, as everything is offered free. Offer freebie until your customer understands that you sell only quality products at a reasonable price. Once you gain reputation and build trust, your customers will show interest to purchase your product again and again.
Q: Should I use free or paid autoresponder?
Always use the paid autoresponders for sending newsletters as you will get some special features in it. Paid autoresponders also offer good customer support and reliable service.
About the Author: You should read more about internet businesses if you want to make money online. Please visit http://internet-businesses-online.info/ to learn about online businesses.
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